Show customers what makes youworth choosing.
Raw Vision starts with what customers should notice. Chi shapes the treatment around the subject, showing what makes a product desirable or a service worth trusting.
Produced by Chi develops concepts for films and campaigns, then produces the work. Every project pairs compelling visuals with a clear message, helping customers understand what makes the offer worth choosing.
Netsync and Cisco
The Obstacle
Detention facilities struggled with the high costs and security risks of in-person visitation. Because virtual visitation was an emerging technology, facility leadership needed clear proof of how the system functioned before committing to a deployment.
The Translation
Live facility demonstrations and testimonials from Polk County Sheriff Grady Judd proved system reliability, while capturing the emotional reality of families connecting across the secure perimeter.
Deliverables
Repairify
The Obstacle
Remote training teams struggled to onboard automotive technicians through static manuals and repetitive phone calls, leaving technicians confused by multi-step hardware and tablet setup.
The Translation
Worked alongside a technician in the workshop to film unboxing, cable connections, and live tablet navigation in real time, turning dense procedures into an intuitive, step-by-step visual reference.
Hayden Valley Foods x Kelli's
The Obstacle
Wholesale buyers hesitated to stock an unfamiliar confection brand because flat distributor sell sheets could not convey texture or appetite appeal.
The Translation
Turned static product packaging into a 30-second AI commercial in one hour to prove visceral appetite appeal, unlocking a vendor-funded tradeshow film and dedicated wholesale landing page.
Deliverables
Audiences don't decide on claims alone.
They become believers when they see what you make, how you work, and the difference it makes.
Outcomes across viewership, adoption, and pipeline.
Know what happens next, and where your input matters.
Build confidence in the idea. Understand what needs to change for your audience, then see a creative direction built around that challenge. References and treatments give your team something concrete to evaluate, so you can commit to production knowing what the idea is meant to achieve.
See the idea take shape. The production approach follows what makes the subject compelling, giving your audience a clearer sense of why it matters. Your team can contribute its knowledge of the brand without having to manage every production detail.
Work you're proud to share. Review the edit against the challenge that started the project, with feedback and final refinements before approval. Finish with something you're proud to stand behind, and the satisfaction of seeing the idea through.
Darius Production Director
Help customers understand your offer and see its appeal. Bring your product's details, your service experience, or the people behind your brand into focus.
Explore films
For a launch that needs its creative to work together. The campaign idea is developed into ads, social content, and landing pages, each produced for its placement.
Explore campaigns
A visual approach for subjects or scenes that are difficult to capture, developed using generated imagery, live action, or a combination of the two.
Explore hybrid
Bring the challenge your brand is facing. Every project starts with a direct look at the problem.
