About..

Produced by Chi started because I wanted to build something real on my own terms. I spent years in the corporate world, but I never wanted my ceiling to be decided by someone else. I wanted to take complete ownership of my time, my direction, and the results I deliver. When you work for yourself, there are no shortcuts and nowhere to pass the blame. Every project is personal, and I put everything I have into making it perfect.

Long before stepping onto commercial sets, I spent years behind the lens as ChiKwonPhoto, shooting street and architectural photography across Dallas. That background, combined with over a decade of martial arts discipline, trained my eye to anticipate movement, frame clean compositions under pressure, and bring relentless focus to every production.

Produced by Chi is built on the philosophy of Raw Vision. Most corporate videos fail because they try to sanitize everything behind corporate PR jargon, stock footage, and exhaustive feature checklists.

Raw Vision means stripping away that superficial polish to capture the unvarnished truth of a business and its people. It is about bold contrast, natural light, and deliberate pacing that makes an audience feel real conviction before any sales pitch begins. People do not connect with marketing bullet points; they connect with authentic human purpose.

When you hire Produced by Chi, you work directly with me. There are no account managers playing telephone, no bloated agency overhead, and no months of creative delay. I direct on set, cut the footage, mix the sound, and grade the final color in DaVinci Resolve.

On set, I use conversational interview directing so founders, technical engineers, and executives who have never acted before feel relaxed and speak naturally. In post-production, I combine traditional editing with custom generative AI tools to handle complex visual effects and concepting at speeds that punch well above traditional agency weight.

Work includes brand launch films, national product guides, and commercial campaigns for enterprise technology leaders like Cisco and Netsync, diagnostic automotive leaders like AsTech, mission-driven organizations like Hayden Valley, and fast-moving independent businesses.

Every project is measured by real business outcomes: clearer messaging, internal alignment, and commercial video assets that continue to drive sales and trust for years after delivery.