Hayden Valley Foods

When distributor Kelli's added Hayden Valley Foods to its wholesale catalog, sales reps faced immediate resistance from retail buyers. Hospital gift shops, pharmacies, and boutique retailers operate with limited counter space and tight inventory budgets. Standard distributor sell sheets listed prices, weights, and case quantities, but flat paper could not communicate the premium texture, chocolate drizzle, or appetite appeal of the confections. Without sensory proof that consumers would purchase the brand at checkout, retail buyers refused to commit inventory dollars to an unproven vendor.

The campaign paired rapid generative AI prototyping with dedicated commercial filmmaking. Using static vendor product images, an internal 30-second commercial was generated in a single hour to prove visceral appetite appeal, showcasing mouthwatering closeups of bursting blueberries, flowing chocolate drizzle, and rich confection textures. The proof of concept demonstrated real consumer craving so convincingly that Hayden Valley executives funded a custom brand film for their national tradeshows. To capture incoming orders from retail buyers, the production expanded into a custom B2B wholesale landing page designed to streamline catalog selection and direct wholesale orders.