Triangle Tracker
The timed machine transcript records a first-person account of seeing a giant Dorito after a run as sampled frames show a vertical phone image of a person at night. Title cards name the Doritos Triangle Tracker campaign on TikTok and Snapchat; later copy describes a Snapchat lens, triangle images, and prizes. Closing cards show campaign reach claims and an Eslogan Magazine link. Interpretation: the film turns a visual resemblance into a mobile campaign mechanic, then presents claimed scale.
The phone image places a glowing triangle over a Doritos-colored background, with copy describing a turn into Doritos and free prizes.
This sample makes the campaign's central triangle-to-chip idea concrete. The screen is a campaign illustration and does not verify that an app performs the transformation.
Several phone-shaped panels show outlined triangles over different backgrounds, with Doritos marks visible in the collage.
The collage extends one phone demonstration across varied visual contexts, making the found-shape idea easy to recognize as a campaign format. The collage does not establish actual participation or tracking accuracy.
A campaign reach claim appears alongside publication logos after the triangle examples.
The card links the triangle examples to a claimed media reach figure, giving the film a scale statement. The frame supplies no measurement source or period, so it remains campaign copy rather than verified performance.
Selected frames and transcript. Source & coverage below.
An approach to borrow.
Useful for a case film that needs to turn an everyday visual prompt into a mobile interaction and then summarize the campaign's claimed reach. Reach figures and mechanics need supporting sources before reuse as established outcomes.
The opening's sighting anecdote and the sampled question card about triangles resembling Doritos lead into copy describing a Snapchat lens and prize codes. Phone graphics show a triangle-to-Doritos idea, followed by claims of more than four million people and three billion media impressions. Those figures are campaign copy, not independent evidence; the closing CTA sends viewers to Eslogan Magazine.
Study notes & sources
How the film develops
Opening
The title cards identify a Doritos campaign on TikTok and Snapchat. The transcript records a first-person anecdote about seeing a giant Dorito after running, and a later sampled card asks whether triangles look like Doritos.
Development
Quote cards describe tracking everyday triangles with a Snapchat lens and prize codes; phone cards depict triangle graphics and free-prize copy. Those descriptions are film claims, not a technical test of the lens.
Payoff
Later cards claim more than four million people turned triangles into Doritos and three billion media impressions, then direct viewers to an Eslogan Magazine film and generic subscribe/watch-this cards. The figures are not independently verified in the supplied evidence.
Transcript notes
The timed machine transcript records a speaker describing a run and seeing a giant Dorito from 6.06 to 11.76, then labels an '[upbeat music]' event from 11.76 to 99.32. The audio was not listened to, so the event label and mix remain unverified; the transcript does not establish what other sounds may be present.
Interpretation limits
The frames and transcript do not verify AR accuracy, platform implementation, reward terms, campaign reach, media impressions, or audience response. The closing CTA points to Eslogan Magazine rather than a Doritos action.
Publisher context
- Frito-Lay describes Triangle Tracker as a promotion asking people to find triangles. Source
Bring your own brief.
Discuss the choices that could serve your project.