Produced by Chi · Dallas, Texas
Multi-Format Content Production
One Shoot Day. A Full Content Library.
One production day generates a hero film, social cutdowns, recruiting edits, and sales assets. Chi shoots with the full deliverable list in mind, capturing the b-roll, interviews, and coverage needed for every format from day one. The multi-format model delivers a diverse asset library from a single production, lowering cost-per-asset while maintaining a unified cinematic voice across every platform.
The Content Library Model
Most production companies shoot one video per engagement. Chi shoots a content library. The difference is planning. Before the camera rolls, every deliverable is mapped: hero film, social cutdowns in multiple aspect ratios, internal comms edits, sales enablement clips.
Complete suite of deliverables (hero film, vertical social cuts, sales clips)
Monthly retainers keep the library growing at volume pricing
Core Capabilities
Library Strategy
Pre-mapping every marketing channel requirement before production day. We scope target channels (verticals, grids, feeds) and narrative hooks to ensure zero waste.
High-Yield Production
Structured shoot days optimized to capture multi-ratio visual plates. We capture high-res widescreen interviews, key b-roll, and organic vertical clips in parallel.
Multi-Ratio Editing
Editorial exports framed precisely for vertical feeds (TikTok/Reels), landscape heroes (Web/YouTube), and square highlights (LinkedIn feed).
Retainer Operations
Scaled monthly content operations delivering steady, cinematic assets with volume discounts, continuous QA, and dedicated creative oversight.
PROOF OF CONCEPT
Selected Work & Visual Proof
Chocolate Icing
B2B Impact
"Implemented clear, visual training steps that reduced onboarding errors by 40%."
Big Foot Plush
B2B Impact
"Blended scripted interviews with B-roll to showcase remote visitation impact in B2B decks."
Friday Fails
B2B Impact
"Detailed guide format used to streamline product set-up and minimize support ticket volume."
From Concept to Content Library
Architecture
Pre-ProductionHe blueprints the narrative and business objective before production starts. Messaging architecture, script structure, stakeholder alignment, and logistics are locked so each shot has a strategic purpose.
Acquisition
ProductionCapture is executed with speed and intent. Chi secures interviews, cinematic b-roll, and environmental texture in a controlled schedule that respects leadership bandwidth while maintaining visual precision.
Assembly
Post-ProductionStory, color, motion, and sound are assembled into a platform-ready system. Deliverables are exported in multiple formats so one production fuels web, social, sales enablement, and internal communications.
What You Get
Investment
Social Bundle
5–10 short-form clips from a single shoot day. Optimized for Instagram, TikTok, LinkedIn, and YouTube Shorts.
Best For
Social media, content calendars, event recaps
Content Library
Hero film plus social cutdowns, internal comms edits, and sales enablement assets from one production. Maximum output per shoot day.
Best For
Website, social, sales, internal comms
Retainer
Ongoing monthly content production. 4–8 videos per month with consistent quality, dedicated creative direction, and volume pricing.
Best For
High-volume teams, content-heavy marketing
COMMON INQUIRIES
Questions & Answers
Typically 4–6. A single production day produces a hero film, social cutdowns in multiple aspect ratios, internal comms edits, and sales enablement clips. The exact count depends on scope, but the model is built to maximize output per production dollar.
Yes. Retainer engagements start at $3,500/month for 4–8 videos. Retainers include dedicated creative direction, consistent production quality, and volume discounts that lower per-video cost over time.
Every deliverable is exported in the correct aspect ratio, resolution, and format for its target platform. Vertical for TikTok and Reels. Square for LinkedIn feed. Widescreen for YouTube and websites.
Yes. Many clients use multi-format production for internal comms: executive updates, training recaps, culture content, and onboarding videos. These are produced alongside external marketing assets from the same shoot.
A single video from another provider gives you one asset. A content library engagement gives you a hero film, social cutdowns, internal comms edits, and sales clips from one shoot day. Divide the total cost by the number of deliverables and the per-asset price drops well below commissioning each format separately.
NEXT STEPS